Category Archives: Uncategorized

UGC Network: How to Leverage User Generated Content in Your Marketing

Not having enough time to create engaging content is a big hurdle for 60% of marketers. But using something like a user generated content network (UGC network) can streamline your content creation processes while giving you time to both market your services and give your customers as much care as possible. What Is a UGC […]

Corporate Video Production: Tips for Getting Found on YouTube

Did you know that YouTube is the second largest search engine on the internet? With over 3 billion searches a month, YouTube is bar none the most important media website to host your content. But are people going to want to watch content produced by your company? The short answer: yes! The long answer is […]

International Women’s Day: An Interview With IBM Consultant Katherine Maver

I first met Katherine Maver when I was seated next to her at a corporate event held at Goldman?s Sydney offices. We chatted about our jobs, and Katherine?s recent return to Sydney following years of global trotting as a highly skilled consultant for IBM. We talked at length about various roles and business challenges she […]

Black Hat SEO: How to Spot a Scammer

Recently, a friend told me about a fantastic opportunity she received for making money doing freelance SEO copywriting. After over a week of writing reviews for doctors, blenders, and power tools, she was to be paid well over $600. But when she tried to collect, she received no answer from the employer. The SEO agency […]

Brand Storytelling: How to Turn Customers Into Advocates

Every day, we share our personal stories with our family and friends, and they share right back. These stories draw us closer to our loved ones and make us feel like we?re part of something greater than ourselves. Now, what if I was to say you could tell the story of your brand to create […]

How to Create a B2B Twitter Marketing Strategy Without Being Funny

Anna Kendrick was a keynote speaker at last year?s INBOUND conference. She?s was a natural fit as a celebrity that?s grown her Twitter following by translating the wit and charm she displays on screen to the social media platform. Her personality even shines in her location on her profile?Kendrick lists herself as ?probably by the […]